Gun owners look different from behind the gun counter than on cable news
If you only learned about America’s gun owners from political debates and television coverage, you might think they were a small and increasingly isolated group. Spend a day inside a gun store and you quickly learn otherwise.
The customers who walk through our doors are men and women, first-time buyers and lifelong shooters, hunters and homeowners, retirees and young professionals. Some want a handgun for home protection. Some want a rifle for hunting or target shooting. Others simply want to exercise a constitutional right responsibly.
Now we have new national data that puts numbers behind what many of us in the firearms business have watched happening for years.
The 2026 National Firearms Survey conducted by Georgetown University professor William English estimates that 33 percent of American adults own firearms. That is roughly 88 million people. Collectively, Americans own an estimated 461 million firearms: 208 million handguns, 154 million rifles and 99 million shotguns. The average gun owner has 5.2 firearms. This is not a niche market.
The kinds of products most frequently targeted politically are also extraordinarily common. More than half of gun owners surveyed said they own magazines holding more than 10 rounds. Thirty percent of gun owners currently own an AR-15 or similarly styled semiautomatic rifle. That translates to more than 10 percent of the adult population, roughly 26.4 million adults, and approximately 60 million rifles. More important is why people say they own them.
Among owners of magazines holding more than 10 rounds, 88 percent cited home defense or defense outside the home as a reason. Among owners of AR-15 and similarly styled rifles, 83 percent cited a defensive purpose. Recreational shooting and hunting were also among the most commonly selected reasons. That looks a lot more like ordinary American life than the caricature we often see in politics.
There is a legitimate debate to have about violent crime and firearm misuse. Gun retailers have a responsibility to follow the law, conduct required background checks and take seriously attempts at straw purchasing or other illegal activity. Responsible gun owners have obligations, too.
But policymakers should distinguish between criminals misusing firearms and tens of millions of lawful Americans owning them. The customer buying a pistol for home protection is not the reason a criminal committed a robbery. The hunter buying a modern rifle is not the reason another person used a firearm illegally. And the recreational shooter buying standard magazines should not automatically be viewed with suspicion.
The scale of American firearm ownership makes one thing clear: Critics are not talking about regulating an obscure hobby practiced at society’s margins. They want to affect tens of millions of ordinary people.
Before lawmakers propose the next ban, capacity limit or sweeping restriction, they should spend less time listening to stereotypes about gun owners and more time listening to the people themselves.
Better yet, come visit a local gun store. Meet the customers. They may discover that America’s gun-owning public looks a lot more like America than they expected.
Larz Williams is the director of operations at Shooter’s Choice in West Columbia.





